Website Based Click To Call, Website Call Tracking, Manual Call Tracking
With the help of Call Tracking, new insights into the performance of online marketing are opened up to marketing managers. Until now, telephone contact interrupted or ended the click chain so that essentially no correct cost-per-order could be calculated.
This hurdle of media discontinuity has been overcome with call tracking. Furthermore, this tracking method resolves the problem of correct assignment of orders placed by phone calls. Online traders benefit primarily from this new technology.
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